Today's challenges
- An enormous amount of marketing data
- (Too) many data sources
- Not an expert in every tool such as Google Analytics
- Having trouble with seeing and understanding the customer journey
- Limited knowledge of actual mROI
- Trying to separate the wheat from the chaff when it comes to customers, leads and target groups
- Lack of general overview
Opportunities with data
- Defining decisive KPI’s
- Gather data in a data warehouse*
(*an Accobat expertise)
- Consolidate the most crucial data sources
- Visualise the most important data from, e.g. Google Analytics
- Benchmarking of marketing data from several sources
- Create BI reports with content relevant for decision makers
- Better use of data with Business Intelligence