Less vagueness.
More value

Less vagueness. More value

Today's challenges

An enormous amount of marketing data

(Too) many data sources

Not an expert in every tool such as Google Analytics

The trouble with seeing and understanding the customer’s journey

Limited knowledge of actual mROI

Trying to separate the wheat from the chaff when it comes to customers, leads and target groups

Lack of general overview

Opportunities with data

Defining decisive KPI’s

Collect data in data warehouse*

(*Accobat expertise)

Consolidate the most crucial data sources

Visualise the most important data from, e.g. Google Analytics

Benchmarking of marketing data from several sources

Create BI-rapports with relevant decisions for content

Better use of data with Business Intelligence

Today's challenges

- An enormous amount of marketing data

- (Too) many data sources

- Not an expert in every tool such as Google Analytics

- Having trouble with seeing and understanding the customer journey

- Limited knowledge of actual mROI

- Trying to separate the wheat from the chaff when it comes to customers, leads and target groups

- Lack of general overview

Opportunities with data

- Defining decisive KPI’s

- Gather data in a data warehouse*

(*an Accobat expertise)

- Consolidate the most crucial data sources

- Visualise the most important data from, e.g. Google Analytics

- Benchmarking of marketing data from several sources

- Create BI reports with content relevant for decision makers

- Better use of data with Business Intelligence

Better use of data in Marketing means:

Opportunity to understand and optimise your marketing channels and efforts

Simple visualisation of complex analyses about, e.g. SEO

Comparison of campaigns

and the results hereof

Time-saving on reporting to the sales team and management

Real-time overview of mROI and other important KPI’s

"The benefit of our BI-solution is that all our data is systematised. It means that we can cross-reference information, follow up on sales promoting activities, as well as compare the stores and periods."

Michael Overgaard Saxtorff,

IT Manager,

Bianco Footwear

A man with a beard is smiling for the camera on a white background.

A clear process for choice of Marketing solution

A diagram of a business process with arrows pointing in different directions.

CONTACT US FOR MORE INFORMATION

Easy integration of your data sources

Value-creating tools for Marketing BI

Both sales and marketing love TARGIT, which gives them the entire overview of their pipeline – and marketing can follow the journey from lead to customer, including conversion time.

Our own marketing department can easily manage Power BI – and they use it all the time, e.g. for campaign analyses and lead-reporting.

Would you like to know more about BI for Marketing?

Ask away

Would you like to know more about BI for Marketing? Ask away

Marketing - Kontaktform

Want to use data better?

Feel free to ask

Do you have questions or are you curious about more about what we can do for you? So reach out to us via the form.

Accobat - Know your business

CVR: 10125251

ADRESSES

Strødamvej 46,
2100 København Ø

Lyngvej 2,
9000 Aalborg

CONTACT

+45 3211 1090

Contact about support
support@accobat.com

Contact about carriere

job@accobat.com

Microsoft Partner Gold Data Analysis Gold Cloud Platform

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