Marketing
Marketing
Less confusion. More value
Marketing challenges
- Huge volumes of marketing data
- Too many data sources
- Not an expert in every tool, such as Google Analytics
- Difficult to see and understand the customer journey
- Limited understanding of actual mROI
- Difficult to separate the wheat from the chaff when it comes to customers, leads and target audiences
- Lack of overall visibility
Opportunities with data
- Defining key KPIs
- Consolidate data in a Data Warehouse * (*Accobat expertise)
- Consolidate the most important data sources
- Visualize key data from tools such as Google Analytics
- Benchmark marketing data from multiple sources
- Create BI reports with actionable insights
- Make better use of data with Business Intelligence
With a data-driven sales strategy...
... you get simple marketing
Overwhelmed by data from all the different tools you use? Does it take too much time to access and analyze all this information together? Keep it simple: with Business Intelligence and Corporate Performance Management, you can easily monitor and analyze your marketing campaigns and effectively allocate resources to the right channels.
... you can easily monitor campaign performance
Is your campaign effective? How is your marketing strategy performing? Dive deep and analyze the results for specific products and market segments to find the factors that drive retention, upselling and cross-selling.
... you can reach the right customers
Want to reach your most profitable customers? How can you easily target your campaigns to deliver the highest ROI? BI helps you segment customers based on geographic purchasing behavior, demographic filters, customer lifetime, activations, churn rate and conversions.
A clear process for choosing a marketing solution
Our solutions deliver results here
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Better use of marketing means:
The ability to understand and optimize your
marketing channels and activities
Simple visualization of complex
analyses, such as SEO
Campaign and result comparison
and their outcomes
Save time reporting to the
sales team and management
Real-time overview of mROI
and other important KPIs
"The advantage of our BI solution is that all our data is organized in one place. This means we can cross-check information, follow up on sales promotions, and compare stores and time periods."
Michael Overgaard Saxtorff,
IT Manager, Bianco Footwear
Valuable tools for Marketing BI
Power BI can connect directly to Sales and Marketing data sources or your own data warehouse. And reporting has never been easier.
TARGIT Decision Suite includes a preconfigured Sales cube that instantly gives you insight into your pipeline and team performance.
We bring all data sources together in one system
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